Statement of Intent

Production

Planning

 

"Pink + White" by Frank Ocean is a dreamy, nostalgic ballad that explores themes of memory, love, loss, and the passage of time. It fits the brief of a pop ballad through its emotional depth, soft yet rich instrumentation, and evocative storytelling. Produced by Pharrell Williams, the track features warm pianos, soft beats, and ethereal harmonies that create an intimate, ballad-like feel.

The song reminisces about a past relationship and the carefree days of youth, evoking a sense of longing for a time that can’t be reclaimed. Which is why my aim for the focus of my music video will be clips of happy, carefree times that the artist is recalling.

This song could be viewed as challenging stereotypical norms due to it leaning into alternative R&B and neo-soul however, its lyrical poignancy, smooth production, and heartfelt delivery align with the qualities of a classic pop ballad.

General Research

 

 

 Just The Way You Are - Bruno Mars

In this music video, I like how the artist name and the name of the song are shown through music tape at 0.17 - 0.25 seconds. I would like to take inspiration from this style of intro by possibly creating my own drawing animation over the video or getting a stop-motion sequence of clips to show the title of the song and the artist’s name.

Hell N Back - Bakar

I like how there are shots of the artist singing towards the camera in amongst shots of the artist dancing and chilling in their free time. I would like to take inspiration from Bakar walking along the beach and singing; the artist looks like he is enjoying himself throughout the video and, although pop ballads conventionally have a slow and sensual feel, I would still like my music ‘artist’ to look happy and content throughout my music video.

Audience Research

 

This is Gracie Burgess! She is a 16-year-old girl who is creative, confident, and always on the lookout for the latest fashion trends. She enjoys experimenting with different styles, whether that’s streetwear, Y2K, or minimalist chic. She follows fashion influencers on Instagram, TikTok, and Pinterest, using these platforms for inspiration. Shopping is both a hobby and a form of self-care, whether online or at vintage markets. 

She keeps up with fashion weeks, celebrity outfits, and designer collaborations, but also loves discovering affordable alternatives and styling them in unique ways. Gracie enjoys expressing herself through outfits, makeup, and accessories, often documenting her looks through social media posts.

This is Ewan! He is a 17-year-old boy who is effortlessly cool, always ahead of the curve when it comes to street style and music. He draws inspiration from rappers, skaters, and influencers who mix high fashion with everyday wear. His Instagram and TikTok feeds are filled with clothes drops, outfit inspiration, and music clips. He’s the type to line up for limited-edition pair of shoes or hunt for rare vintage pieces at thrift stores. Ewan is part of a culture-driven generation that sees fashion and music as more than just trends—they’re a lifestyle and a way to connect with others.

Brief

 

Maybelline advert

 

To create this advert, I used a DSLR camera to take a picture of my eye. I then took separate pictures of the Maybelline mascara. On Photoshop, I selected the mascara and removed the background of the rest of the image and layered the product over the photo of my eye. I also used the cloning tool to enhance my eyelashes and make them seem more full. Many brands would have to alter their images in order to compete with the other products in the same industry as there is constant battle between brands to lure audiences to buy their product. The target audience for this product is people with blue eyes as the burgundy colour compliments the blue colour, it is also for people who like to be bold and challenge the norm. Burgundy mascara stands out and is brighter than the standard black mascara so people who are going to buy this product like to see the fun in life.